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September 22.2025
3 Minutes Read

Brynn Putnam's Bold Vision for Gaming Connections Unveiled at TechCrunch Disrupt 2025

Brynn Putnam featured in vibrant tech event poster.

Brynn Putnam’s Journey: From Mirror to Gaming Innovator

Brynn Putnam, well-known for transforming the fitness landscape with her interactive device, the Mirror, is set to reveal her new gaming hardware startup at TechCrunch Disrupt 2025 in San Francisco this October. Seven years after her last major reveal at the same conference, Putnam’s journey has been a testament to her keen sense of timing and a deep understanding of consumer behavior.

The Impact of Timing: How Events Shaped Mirror’s Success

Launched just before the global pandemic surged in 2020, the Mirror quickly became a household name, emphasizing the shift toward home fitness solutions. Its acquisition by Lululemon for $500 million within two years underscores the significance of timing; Putnam rode the wave of increased demand for fitness equipment as gyms closed and personal workouts became essential.

Embracing a New Trend: A Focus on Connection

Putnam’s new venture marks a strategic pivot. While the Mirror focused on individual fitness journeys, her upcoming startup aims to facilitate face-to-face interactions. As society increasingly longs for real human connection in a digital world, Putnam’s innovative hardware seeks to redefine gaming by making it a shared experience.

Redefining Gaming Experiences

Putnam’s approach draws from Nintendo’s philosophy of combining affordable technology with imaginative gameplay. By repurposing existing technology and concentrating on user experience, her gaming hardware aspires to foster deeper relationships among users. “We’re not just creating technology for technology's sake,” she has stated, emphasizing the importance of human connection in her designs.

Moving Beyond Isolation: Gaming’s New Frontier

In a landscape often dominated by individual gaming experiences, Putnam’s vision of shared play could transform how families and friends engage. By encouraging people to interact in person rather than isolating themselves behind screens, her company is tapping into a growing desire for reconnection during a time when many seek meaningful social experiences.

The Future of Technology: Insights from the Disrupt Stage

At TechCrunch Disrupt 2025, Putnam will not only unveil her innovative products but also hint at future trends. With advancements in display technologies and AI, the hardware landscape is ripe for what she describes as a “golden age.” Her insights are set to resonate not only within the gaming industry but across all intersecting realms of technology.

The Ripple Effect of Innovation

Reflecting on her career trajectory, Putnam’s ability to recognize and leverage cultural shifts has been integral to her success. Her past experiences with Mirror have equipped her with the insights needed to foster community-centered gameplay. As technology continues to evolve, leaders like Putnam exemplify how innovation can align with societal needs, paving the way for more interconnected experiences.

Conclusion: Looking Ahead

As the gaming landscape becomes increasingly competitive, Brynn Putnam’s new venture at TechCrunch Disrupt 2025 represents a bold step toward reshaping how people engage with one another through technology. For those invested in the future of interactive hardware, her unveiling promises not just a product but a vision rooted in creating shared experiences. Stay tuned to witness how this innovative leader steers the conversation towards community and connection in the tech sphere.

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09.21.2025

Master Your Finances: How to Compute Break Even Sales Effectively

Update Demystifying Break-Even Sales: A Crucial Metric for Entrepreneurs Understanding how to compute break-even sales is a fundamental skill for every entrepreneur aiming for financial stability. Break-even sales represent the total revenue that must be generated to offset both fixed and variable costs, leaving a net profit of zero. This essential metric serves as a compass, guiding business owners in their financial planning, sales strategy, and long-term viability. Starting Point: Identifying Your Total Fixed Costs The first step in calculating break-even sales is identifying your total fixed costs. These are expenses that do not fluctuate with production levels, such as rent, salaries, and insurance. Accurately identifying these costs is critical; they lay the groundwork for understanding how much revenue you need to generate to cover your minimum obligations. Create a comprehensive list of fixed costs by compiling items like monthly rent, employee salaries, and any other regular expenditures. Regularly revisiting this list can uncover opportunities for cost savings and allow you to adapt to any shifts in your business landscape. Understanding Variable Costs per Unit Next, it's vital to calculate your variable costs per unit. These costs vary depending on production volume and include expenses like raw materials and direct labor. To compute these, add up all variable costs incurred during a specific time frame and divide that by the number of units produced or sold. This calculation not only impacts your break-even sales but also informs your pricing strategies and overall profitability. Knowing your variable costs allows for better margin calculations and can guide decisions about market pricing. Determining the Selling Price Once you have fixed and variable costs defined, you should assess your selling price per unit. This price should reflect both market conditions and your production costs. By analyzing competitor pricing and conducting market research, you can set a price that maximizes your potential revenue while remaining competitive. Calculating Contribution Margin: A Key Component With the selling price defined, you can determine the contribution margin. This key metric is calculated by subtracting variable costs per unit from the selling price per unit. Understanding your contribution margin is crucial as it directly influences your break-even calculations. The contribution margin helps business owners understand how much each sale contributes to covering fixed costs and how quickly they can reach profitability. Updating these calculations regularly ensures that you adapt your business strategy in response to market changes. The Break-Even Formula: Making Calculations Seamless Now that all variables are identified, you can use the break-even formula: Break-Even Sales = Total Fixed Costs ÷ Contribution Margin Discovering your break-even sales does not just help in setting realistic targets but also ensures your sales strategy aligns with market trends. This process should be ongoing, regularly refined with updated cost data, and financial insights to accommodate changing market conditions. Insights on Future Trends: Optimal Decision Making As the business environment evolves, staying agile with your break-even calculations allows for informed decision-making. Consider how rapidly changing costs, competitive prices, and economic shifts can affect your operation. Periodic reviewing of your break-even analysis can lead to innovative approaches to profitability and operational efficiency. Moreover, integrating digital tools and financial apps that automate this calculation helps entrepreneurs focus on strategic growth while maintaining financial oversight. Conclusion: Preparing for Success Mastering the art of calculating break-even sales equips entrepreneurs with the knowledge to navigate their financial landscape confidently. By understanding fixed and variable costs and regularly updating this information, businesses can remain responsive to market trends and ensure long-term financial stability. For anyone embarking on the entrepreneurial journey, grasping these financial components is not just beneficial—it's essential for ensuring sustained growth and success.

09.21.2025

Last Chance for TechCrunch Disrupt 2025: Secure Regular Bird Pricing Now!

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09.18.2025

Unlocking the Secrets to Raising Series A Funding in 2026

Update Understanding the Changes in Series A Funding Raising a Series A funding round is no longer the straightforward process it once was. As showcased at TechCrunch Disrupt 2025, the stakes are higher, the competition fiercer, and the expectations from investors have evolved significantly. Founders must not only have a great idea but also the metrics and traction to back it up. Key insights shared by industry veterans like Katie Stanton from Moxxie Ventures, Thomas Krane from Insight Partners, and Sangeen Zeb from GV elucidate what today’s VCs are truly looking for. The Metrics That Matter During the panel discussion, Stanton emphasized that understanding key performance indicators (KPIs) is vital for founders seeking Series A investments. Investors are not just interested in revenue figures; they want to see a holistic picture of a startup's growth potential. Metrics like customer retention rates, acquisition costs, and user engagement levels have become essential in demonstrating a company’s trajectory. Moreover, as the landscape grows competitive, having a solid growth story is equally important. "Knowing how to articulate your narrative can make the difference between getting funded or being just another 'maybe,'" Stanton revealed. Learning From the Experts: Founders Sharing Their Experiences The session also featured passionate founders who shared their journeys navigating the Series A landscape, shedding light on real-world trials and triumphs. This kind of peer testimony is invaluable, providing real context to the strategies that work. One founder shared how building a tight-knit community around their product helped elevate their growth story, a tactic that resonates strongly with today’s consumer base. Trends and Predictions: What’s Coming in 2026? As we look towards 2026, several trends are predicted to shape how startups approach Series A funding. Zeb pointed out the increasing focus on sectors like AI and biotechnology, emphasizing that these areas not only have immense growth potential but are also heavily backed by current venture capitalists. As these technologies mature, investors will become more discerning, seeking tangible outcomes rather than just lofty ideals. This foreshadows a future where startups in these sectors will need to exhibit clear evidence of scalability and meaningful impact. Navigating the Tightened Landscape This new environment means that founders must prepare meticulously before approaching investors. Krane highlighted the need for a strategic, data-driven pitch. He advised startups to clarify their unique value proposition and understand why their business model stands out from the competition. "It’s not just about having a great product; it’s about demonstrating confidence in its market potential," Krane stated. The goal is to have a pitch that is not just compelling, but also backed by data that showcases how the startup intends to achieve its objectives. Success Stories: How Founders Can Build Connections Building relationships with potential investors is crucial. During the event, networking played a significant role, with many attendees sharing success stories about how meeting investors led to fruitful partnerships. One successful founder spoke about the importance of aligning with investors who share their vision, emphasizing that genuine, strategic connections can lead to invaluable support far beyond the initial funding stage. Conclusion: Making Your Case in a Competitive Market As the landscape for Series A funding becomes increasingly complex, understanding and adapting to the new realities is essential for any founder determined to secure investment. The insights shared at TechCrunch Disrupt 2025 offer a roadmap for navigating this challenging environment where clarity of vision, strong metrics, and a compelling story are key. Whether you’re a founder gearing up for a pitch or an investor seeking the next big opportunity, these insights underscore the importance of preparation and connection in a dynamic market. Taking steps in these areas can significantly enhance the chances of success in landing that critical Series A funding.

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