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July 14.2025
3 Minutes Read

How Bookshop.org Raised Over $39 Million to Save Local Bookstores

Middle-aged male in library for Bookshop.org campaign

The Growing Challenge for Independent Bookstores

Over the last two decades, independent bookstores in the United States have faced a significant crisis, with their numbers dwindling more than 50%, as revealed by data from the Census Bureau. The rapid emergence of e-commerce giants like Amazon, which now controls over 50% of the total print book market, has deeply threatened the survival of local bookstores. However, one entrepreneur is on a mission to change this narrative.

Andy Hunter’s Vision: Bookshop.org

Andy Hunter, the founder and CEO of Bookshop.org, identified the urgent need for independent bookstores to have an online presence to compete in a digital age. His journey began in 2018 during a casual dinner when he was challenged to leverage his web expertise for the American Booksellers Association’s online sales strategy. This moment sparked the creation of a platform where every book purchase could support local independent bookstores—a lifeline many desperately need.

Turning Dreams into Reality

Despite skepticism from investors who doubted the feasibility of his idea, Hunter took the plunge to create Bookshop.org. The concept was simple yet revolutionary: when shoppers choose a local store, it receives 100% of the sales profit, while all other purchases distribute 33% back to independent bookstores nationwide. Hunter has since described the startup’s success as “beyond our wildest dreams,” as it has raised over $39 million and continues to thrive.

The Importance of Local Bookstores

Hunter emphasizes the role of bookstores as cultural advocates and community anchors. “Bookstores are vital for advocating the importance of reading,” he states, drawing a parallel between the decline of bookstores and the diminishing significance of reading in culture. This viewpoint seems increasingly poignant as digital consumption continues to rise at an alarming rate. Without bookstores, he argues, the fabric of local communities will begin to erode.

Success Stories and Community Impact

Many small businesses have already experienced a positive impact from Bookshop.org. The extensive outreach has enabled several stores that once struggled to keep their doors open to regain a foothold. By creating a consolidated platform, Hunter is not just selling books; he’s fostering a community that prioritizes local economies over vast conglomerates.

Future Trends: E-Commerce and Localism

As trends continue to shift towards online commerce, the rise of platforms like Bookshop.org indicates a growing interest in more localized, community-oriented shopping experiences. As consumers become more aware of their purchasing impacts, the demand for supporting local businesses is likely to increase. Moving forward, it will be crucial for business owners to adapt their strategies to align with this emerging trend.

The Risks of Inaction

Andy Hunter's venture is more than just a business; it’s a response to a looming crisis in the bookstore industry. As noted by Hunter, “nothing is going to get better if you don’t do anything about it.” The ongoing decline of local bookstores could lead to a homogenous cultural landscape where indie voices struggle to be heard. The urgency for business owners to engage in sustainable practices and support local economies has never been higher.

Call to Action: Support Your Local Bookstore

For business owners and readers alike, the rise of Bookshop.org is a clarion call to support independent bookstores. Whether through purchases or advocacy, engaging with local bookstores not only enriches personal experiences but also has wider societal implications. Books shape our narratives and communities—let us ensure they continue to thrive.

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07.15.2025

Digital Marketing Tips That Skyrocket Your Sales Fast

Are you making the most of the latest digital marketing tips to supercharge your sales and leave competitors in the dust? In the lightning-fast world of online marketing, leveraging the right marketing strategies can make the vital difference between stagnation and explosive growth. This comprehensive guide will challenge your approach, inspire new ideas, and equip you with actionable marketing tips to quickly propel your business to new levels of success. Are You Utilizing These Digital Marketing Tips for Exponential Growth? Questioning your current digital marketing strategy can reveal untapped opportunities for rapid sales growth. These digital marketing tips are not just theoretical—they are actionable, proven, and can transform your marketing approach quickly. If you’ve ever wondered whether you’re truly getting the most from your digital marketing efforts , now is the time to dig deeper. Every successful marketing strategist knows that refining and adapting your marketing strategy is key to capturing the attention of your target audience . The right digital marketing tips can immediately boost your conversion rates, increase brand awareness, and provide long-lasting business benefits. Below, discover the marketing tips and strategies that industry leaders use to drive sales and dominate their markets. Whether you're a seasoned marketing veteran or new to digital marketing , these insights will help you build impactful campaigns that stand out on any media platform . Why Digital Marketing Tips Are Critical for Business Success The evolving nature of digital marketing makes staying updated essential. Strategic implementation of marketing tips aligns with pivotal business goals. Competitive advantages gained by leveraging the latest digital marketing strategies. With digital marketing continuously evolving, it’s more critical than ever to stay updated on fresh marketing tips . Tools, trends, and customer behaviors change rapidly, and businesses that adapt their marketing strategies quickly lead their industries. Utilizing the latest digital marketing tips isn’t just about keeping pace; it’s about establishing a competitive edge that’s difficult to match. Every marketing tip you implement should serve a strategic goal—whether that’s boosting awareness, increasing your conversion rate , or reaching new potential customers. Effective digital marketing strategies help your business align all outreach, from content creation to social media marketing, with what matters most: growth. "Marketing is no longer about the stuff that you make, but about the stories you tell." – Seth Godin Unlocking Effective Digital Marketing Tips: What You'll Gain Understand and apply the most up-to-date digital marketing strategies. Find out how marketing tips fuel engagement, sales, and brand visibility. Learn practical steps for implementing digital marketing tips across multiple platforms. Implementing the right digital marketing tips unlocks measurable results and growth across every stage of your business. Not only will you learn how to attract your target audience more effectively, but you’ll also discover techniques to keep them engaged, transforming potential customers into loyal advocates for your brand. This guide outlines step-by-step instructions for integrating proven digital marketing strategies across social media platforms, email marketing, content marketing, and automated marketing campaigns. Each marketing tip is crafted to be actionable, relevant, and tested in today’s market to ensure that you can achieve real, fast results in boosting your online marketing performance. Digital Marketing Tips and Their Impact Tip Purpose Expected Outcome SEO Optimization Enhances visibility Higher search rankings Email Segmentation Personalizes campaigns Increased open rates Social Media Scheduling Ensures consistency Improved engagement Mastering Digital Marketing Strategies for Higher Sales Building a Robust Digital Marketing Strategy That Works Identify your target audience and set precise objectives. Utilize analytics to continually refine your digital marketing strategies. Align content marketing efforts with overall business goals for greater impact. Creating a powerful digital marketing strategy starts with understanding who your target audience is and what drives them to make a purchase. Crafting detailed audience personas and mapping customer journeys helps sharpen your digital marketing tip execution. Clear objectives allow for tracking and measuring progress, letting you see which marketing strategies are increasing engagement and sales—and which need further refinement. Additionally, leverage marketing analytics to monitor each action. By regularly reviewing performance and adjusting your marketing efforts , you can ensure a continuous cycle of improvement. When every marketing tip aligns with your overarching business objectives, you’ll find that your digital marketing campaigns drive higher sales and solid brand loyalty, no matter your industry or product. Developing Data-Driven Marketing Strategies for Revenue Growth Employ marketing campaigns based on customer data to inform every action. Monitor, measure, and optimize marketing strategy in real time. Adjust digital marketing strategies promptly for ever-evolving online trends. It’s vital to make every decision data-driven when planning your digital marketing strategy . Thanks to advanced analytics tools, businesses today can track every aspect of user engagement, from the first site visit to the final purchase. By understanding exactly how your audience interacts with your marketing campaigns, you can tweak content, timing, and delivery to achieve better results. Real-time tracking enables instant feedback, so you can resolve underperforming campaigns and double down on successful marketing tips . Always be prepared to pivot your digital marketing approach based on current analytics data—this flexibility allows you to optimize your resources and maximize revenue with every effort. Fast iteration and continuous learning are at the heart of successful, scalable digital marketing strategies. Content Marketing: The Backbone of Digital Marketing Tips Crafting High-Value Content that Converts Focus on audience pain points in your content marketing. Incorporate SEO research and trending topics for better reach. Use varied content formats—blogs, videos, infographics. Content marketing remains the cornerstone of all successful digital marketing strategies . The most effective content answers specific needs or pain points of your target audience , providing unique value and positioning your brand as a trusted authority. Quality content drives both organic traffic (through search engine optimization ) and nurture leads across multiple touchpoints in their buying journey. Leveraging SEO and trend research ensures your content ranks higher on search engines , reaching more potential customers. Don’t just stick to one format—mix blogs, engaging videos, infographics, and podcasts to meet your audience where they’re most active. This mix is among the most impactful digital marketing tips for expanding your brand’s digital footprint and driving conversions. Content Distribution: Amplifying Your Reach Across Media Platforms Leverage multiple social media platforms for diverse content exposure. Analyze which media platforms deliver the highest engagement. Optimize posting times and formats based on each social media platform’s best practices. Producing quality content is just one step; amplifying its reach is equally important. Use a range of social media platforms to distribute your content, from Facebook and Instagram to emerging networks like TikTok and LinkedIn. Each media platform serves a different segment of your target audience , so tailoring your distribution for the platform is a marketing tip with proven results. Utilize analytics from each platform to identify where your digital marketing efforts are making the most impact. Adjust your posting times, content formats, and follow best practices unique to every social media platform . Strategic distribution ensures that your marketing campaigns not only reach broader audiences but engage them for higher brand recall and increased sales. Leveraging Social Media Marketing Tips for Instant Impact Choosing the Best Social Media Platform for Your Brand’s Voice Match your target audience to the right social media platforms. Use data from previous campaigns to inform platform choices. Stay current on trends within each media platform to optimize results. Every brand has a unique story, and the best social media platform helps amplify that story to the right audience. Understanding your target audience means evaluating which media platforms they use most. For example, B2B brands might thrive on LinkedIn, while B2C companies could see rapid growth via Instagram or TikTok. Review analytics from past marketing campaigns to see which social media platforms deliver the best engagement, lead quality, and referrals. Adapting your digital marketing strategy as these trends evolve is key—don’t be afraid to experiment with new platforms as they emerge, making this an essential marketing tip for staying relevant in today’s market. Boosting Engagement with Real-Time Marketing Campaigns Harness live video and stories to interact directly with the target audience. Employ user-generated content as a credible marketing tip to build trust. Run time-sensitive promotions for rapid results. Engaging your audience in real-time drives immediate action and builds loyalty. Platforms like Facebook Live, Instagram Stories, and Twitter Spaces allow brands to interact with potential customers directly, answering questions and showcasing behind-the-scenes moments. This transparency not only humanizes your brand but also fosters deeper trust. Encourage users to create and share their own content related to your products or services—this user-generated content acts as authentic testimonials, significantly improving conversion rates . Finally, flash sales or time-limited promotions on social media channels spark urgency, driving fast sales and harnessing the viral nature of digital marketing. Email Marketing Tips for Enhanced Customer Retention Crafting Compelling Subject Lines and Messages Utilize personalization to increase open rates. Segment your list for targeted digital marketing tips distribution. Run A/B tests to perfect your email marketing campaigns. Email marketing remains one of the highest ROI digital marketing tips available. To cut through crowded inboxes, craft subject lines tailored to the individual—using their name or referencing a specific interest. This personalization immediately grabs attention and boosts open rates. Segment your audience based on prior engagement, purchase behavior, or location. By delivering tailored content to each segment, you ensure recipients feel valued and are far more likely to convert. Frequent A/B testing on subject lines, message copy, and call-to-action buttons refines your approach, helping you zero in on the most effective marketing strategies to maximize results. Automating Email Campaigns in Your Digital Marketing Strategy Set up triggered campaigns based on user behavior. Use automated drip sequences to nurture leads throughout the buyer journey. Monitor performance and iterate for sustained improvement. Leverage marketing automation tools to schedule and personalize emails at scale, freeing your team to focus on strategy over routine tasks. Triggered campaigns—like welcome emails after signup, or cart abandonment reminders—reach potential customers at exactly the right moment, increasing engagement and completion rates. Drip campaigns, a form of marketing automation, guide leads step-by-step toward a purchase, nurturing the relationship over time. Continually monitor open rates, CTR, and conversions to optimize each sequence, ensuring your email marketing delivers ongoing results with minimal manual input. Optimizing Digital Marketing Tips with Analytics and Automation Harnessing Data to Power Your Digital Marketing Strategies Leverage Google Analytics for robust insights on marketing campaigns. Track conversion rates to refine ongoing digital marketing strategy. Create dashboards to visualize key performance indicators and trends. Data is the engine driving modern digital marketing strategies . Google Analytics and related tools offer comprehensive views of how visitors engage with your content, which marketing campaigns are effective, and exactly where leads drop off. Use this actionable data to continuously optimize your digital marketing strategy , targeting the right audiences and maximizing your marketing ROI. Monitoring conversion rates and engagement in real time offers the agility to pivot quickly—abandoning underperforming marketing tips and doubling down on what works. Custom dashboards maintain visibility on your KPIs, making it easier than ever to adjust as trends or business goals shift. Automating Routine Tasks to Focus on Strategic Marketing Tips Identify repetitive processes for automation (social posts, emails, reporting). Use innovative digital marketing platforms to streamline execution. Free up resources to concentrate on developing creative and strategic marketing tips. With multiple marketing campaigns running on diverse media platforms , automation is the key to efficiency. Schedule social media posts, automate marketing emails, and streamline routine reporting so your team can focus on bigger-picture strategy and creativity. This smart marketing tip not only saves resources but also enhances consistency across every digital channel. Modern digital marketing platforms offer robust features to fully automate tasks, integrate data across your digital marketing efforts , and provide actionable insights in one place. This allows you to allocate energy toward strategizing for business growth—identifying new opportunities instead of being bogged down by repetitive activities. Implementing Digital Marketing Tips for Small and Large Businesses Tailoring Digital Marketing Strategies for Different Audiences From startups to enterprises, scale your marketing strategy accordingly. Explore digital marketing tip case studies for inspiration across business sizes. The beauty of digital marketing tips is their versatility across both small businesses and large enterprises. While startups may focus on nimble, budget-conscious marketing strategies, larger firms can leverage more sophisticated automation, big data analytics, and multichannel integration. Tailoring your marketing strategy to fit your business’s stage, size, and goals ensures you maximize ROI no matter your resources. Explore real-world case studies or testimonials to see how companies like yours have implemented these tips for outsized results. Whether you’re overhauling a legacy marketing campaign or launching an online store, applying digital marketing strategies systematically will help you reach and engage your potential customer base efficiently and cost-effectively. Overcoming Common Challenges in Digital Marketing Campaigns Recognize and address common pitfalls in marketing campaigns. Find solutions and success stories for effective digital marketing. Even the best digital marketing tips can falter if not correctly executed. Common challenges include unclear messaging, targeting the wrong audience, or not adapting content to the preferred format of each media platform . Regularly reviewing and updating your digital marketing strategy minimizes these risks. Learning from both your own experiences and those of others facing similar hurdles can dramatically improve campaign outcomes. Successful brands are those willing to adapt—solving problems as they arise and building resilience into every marketing campaign . Stay agile, analyze setbacks for lessons, and continue refining your approach using proven digital marketing strategies for sustainable growth. People Also Ask: What are the 5 main strategies of digital marketing? The five main strategies of digital marketing are: Search Engine Optimization (SEO) , Pay-Per-Click (PPC) Advertising , Social Media Marketing , Content Marketing , and Email Marketing . Each plays a crucial role in a comprehensive digital marketing strategy and can be optimized using targeted digital marketing tips. People Also Ask: What are the 7 C's of digital marketing? The 7 C's of digital marketing include: Content, Context, Community, Customization, Communication, Connection, and Commerce . Integrating these C's into every digital marketing tip strengthens and balances marketing strategies for optimal impact. People Also Ask: What are the 5 S's of digital marketing? The 5 S's are Sell, Serve, Speak, Save, and Sizzle . Each represents a focus area: generating sales, providing service, communicating with the audience, saving costs/resources, and building brand excitement. These should be addressed systematically in your digital marketing strategies. People Also Ask: What is the 70 20 10 rule in digital marketing? The 70 20 10 rule suggests allocating 70% of your digital marketing efforts to core activities that work best, 20% to innovative new practices proven in your sector, and 10% to risk-taking and experimentation. This rule ensures a balanced, dynamic approach to implementing digital marketing tips. Frequently Asked Questions About Digital Marketing Tips What is the most effective digital marketing tip for business growth? Consistent, high-quality content marketing—combined with ongoing analytics monitoring—offers the most sustainable growth. It builds trust with your target audience and improves rankings on search engines . How often should I update my digital marketing strategy? Revisit your digital marketing strategy quarterly, or whenever analytics point to a significant shift in performance or user behavior. Trends and technologies evolve rapidly, requiring frequent adaptation. Which analytics tools best measure digital marketing campaign success? Platforms like Google Analytics, SEMrush, and HubSpot provide robust data for measuring digital marketing campaign effectiveness, tracking conversion rates, site traffic, and engagement across channels. Can small businesses compete with big brands using digital marketing tips? Absolutely. By using data-driven strategies and focusing on niche audiences, small businesses can leverage their agility to outperform larger, slower competitors on many media platforms . Top Digital Marketing Tips Summarized Use analytics and automation to maximize your marketing impact. Continually refine strategies based on performance insights. Creative, consistent content marketing drives engagement. Be agile—adapt digital marketing strategy to evolving trends. Ready to Skyrocket Your Sales? Implement These Digital Marketing Tips Now Start with one digital marketing tip and expand as you gain confidence. Measure results, iterate, and grow your marketing strategy consistently. Subscribe for more expert digital marketing tips and guides to stay ahead. Take action: Choose one digital marketing tip from this guide and apply it today—measurable results start with your first step.

07.15.2025

Why Launching a Boring Product Could Be Your Best Startup Move

Update Understanding the Allure of 'Boring' Products In a world saturated with innovative ideas and products that dazzle, it’s easy to overlook the value of simplicity in the entrepreneurial landscape. Many first-time founders are often drawn to the excitement of launching something groundbreaking. However, a deep dive into startup success reveals that sometimes, the best path is paved with products that do not seek to captivate a crowd but instead aim to solve real problems efficiently. This article explores why launching with a 'boring' product may be the most pragmatic choice for new entrepreneurs. The Novelty Trap: Risks of Seeking Originality Entrepreneurs often fall into the novelty trap. This belief that the next big idea must be unique can lead to overcomplication in product development. As noted by Paul Graham, co-founder of Y Combinator, many valuable ideas are dismissed simply because they seem too cumbersome. In reality, the simplest ideas—those that tackle common issues—can lead to the most significant progress. For instance, consider how companies like Uber and Airbnb did not invent the taxi or hospitality service; instead, they enhanced existing models. They did not force users to understand an entirely new concept but rather positioned themselves as better alternatives to services that already existed. By starting with what is already understood, founders can find market traction more seamlessly. Validation Made Easy: The Case for Familiarity A key advantage of boring products is their familiarity within the market. When users already have experience with a problem—say, the difficulty of booking appointments or managing tasks—their familiarity makes validation straightforward. Rather than convincing customers that a problem exists, entrepreneurs can focus on demonstrating how their solution improves upon what is already available. This can lead to quicker feedback loops and more effective iterations because the product is built on existing knowledge and experiences. Streamlining Development: Simplicity in Execution Moving forward, it’s essential to consider how a straightforward product may accelerate the development cycle. Boring products generally come with clear specifications and defined user expectations. Entrepreneurs can leverage existing frameworks and interfaces, which allows them to ship faster. What distinguishes successful startups in their rush is the ability to iterate quickly based on user feedback. Timing is crucial; the sooner a product hits the market, the sooner it begins generating insights and revenues. Tackling easily solvable problems makes for not only a simpler build process but one that can adapt to user needs far more rapidly than a novel concept. The Psychological Edge of Detachment from Novelty Another psychological aspect plays into the decision to pursue simpler, more familiar products: detachment from the allure of novelty can reduce stress. Founders often feel pressure to craft something that is not only innovative but also revolutionary. Shifting focus from creating a 'wow' factor can relieve some of this pressure and allow entrepreneurs to concentrate on honing their product’s effectiveness. This approach fosters a productive mindset where founders can operate based on tangible goals and clear metrics rather than abstract ideals. In this way, focusing on the 'boring' aspects of product-building can encourage healthier engagement with the startup process and yield authentic results. Long-term Success Over Short-term Glamour Ultimately, the focus should be on long-term viability instead of immediate buzz. While exciting products might dominate headlines, it is often the understated solutions that achieve lasting success. For aspiring entrepreneurs navigating the initial journey, embracing the concept of 'boring' products can provide a solid foundation. It's worth indulging in the idea that solutions to 'tedious' problems may turn out to be invaluable. Next Steps: Your Journey Toward a Solid Product Idea This article elucidates that simplicity can often lead to success in the startup world. Begin by identifying a problem you’ve encountered or witnessed others facing. Research existing solutions and assess where improvements can be made. This strategy not only mitigates risk but can also yield a product that truly serves its users. Remember, starting with a less-than-exciting idea can pave the way for innovative iterations down the line. Engage with potential users early in this process to ensure that your product development aligns with their actual needs. Through dialogue, gain insights into their experiences and preferences, which will inform your decision-making while developing your product.

07.15.2025

How AI Will Revolutionize Every Job Requirement: Insights from Nvidia CEO

Update AI's Transformative Role in the Workplace Nvidia's CEO Jensen Huang recently made headlines by asserting that "100% of everybody's jobs will be changed" due to the advent of artificial intelligence (AI). This bold prediction highlights a monumental shift in workforce dynamics, one that business owners must understand to navigate the future effectively. Huang emphasized that AI is not just a tool; it's the "greatest technology equalizer" the world has ever seen, promoting a more inclusive workplace where technology accessibility is paramount. The Implications for Business Owners What does this mean for business owners? Huang argues that AI empowers employees across skill levels, democratizing access to technology and allowing individuals who may lack formal training to leverage sophisticated tools effectively. In his conversation with CNN's Fareed Zakaria, Huang pointed to the widespread use of ChatGPT as a prime example. Over 500 million users interact with this AI chatbot, illustrating how everyday people can employ advanced technology with ease. This shift not only enhances individual productivity but also enables businesses to tap into a broader talent pool, fostering innovation and heightened efficiency. Understanding AI's Impact on Job Security Huang's perspective offers a somewhat optimistic view compared to others in the industry, suggesting that while some jobs may be lost, countless new opportunities will also arise. He acknowledges that the nature of work will inevitably change. However, projections from other experts paint a more concerning image. Dario Amodei, CEO of AI startup Anthropic, mentioned earlier this year that AI could eradicate half of all entry-level white-collar jobs within five years. This contrasting outlook presents a challenge for business owners. The key will be to anticipate how AI's proliferation might reshape their workforce and operations, pivoting strategies to invest in training and adaptation rather than simply replacing human roles. Productivity Gains and Societal Enrichment Huang believes that in the long run, AI will yield significant productivity gains across all industries, ultimately benefiting society as a whole. Businesses equipped to embrace these changes stand to gain a competitive edge. Innovating and adopting AI-driven processes will not only improve efficiency but also enhance customer satisfaction. For instance, in sectors like customer service, AI tools can streamline operations, providing faster responses and reducing the burden on human staff. This will allow on-the-ground employees to focus on complex tasks that require emotional intelligence and critical thinking—areas where humans still excel. Fostering a Culture of Continuous Learning As AI takes center stage in modern workplaces, cultivating a culture of continuous learning will be imperative. Business owners should prioritize upskilling their workforce to stay relevant in a rapidly evolving landscape. Successful organizations often invest in training programs to equip employees with the knowledge and skills needed to thrive alongside AI technologies. From workshops to mentorship programs, these educational initiatives foster adaptability and innovation. Employees who understand AI will not only drive efficiencies but also become active participants in shaping their company's future. Preparing for Change: Practical Steps for Business Owners Here are some actionable insights for business owners to consider as they navigate the AI transition: Assess Your Current Workforce: Identify skills gaps and areas where AI can be introduced effectively. Invest in Training: Create programs to teach employees how to leverage AI tools and data analytics. Encourage Creativity: Promote a work environment where employees can propose innovative uses for AI and share best practices. Monitor Industry Trends: Stay informed about developments in AI and the emerging roles within your sector. Implement Gradual Changes: Introduce AI solutions step by step to gauge their impact effectively. Conclusion: Embracing the Future with AI In conclusion, the message from Huang is clear: AI will redefine the workforce dynamic. Business owners must prepare for the inevitable changes and harness the potential of AI to uplift their operations and workforce. As we stand at the cusp of a technological renaissance, those who lean into change will emerge stronger, capable of harnessing AI's value to drive their businesses forward. **Take action today to prepare your business for the AI revolution.** Investing in both your workforce and technology can make all the difference. Embrace continuous learning and innovation to position your business for market leadership in this new age.

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