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November 09.2025
3 Minutes Read

Why Founders Need to Attend Etiquette Finishing Schools for Success

Etiquette Finishing School for Founders: Toasting with wine glasses outdoors.

Bridging the Gap: Etiquette and Entrepreneurship

In the bustling tech world, where innovation dominates, etiquette may seem like an outdated concept. However, Slow Ventures is bringing refinement back by hosting a unique "Etiquette Finishing School" for founders. This three-hour program, set in San Francisco's elegant Four Seasons, aims to equip entrepreneurs with essential social skills, including public speaking, appropriate office decorum, and even how to handle delicate caviar and fine wines.

You’re Not Just Building Codes; You’re Building Relationships

Slow Ventures' initiative stems from the realization that modern entrepreneurship demands more than just technical prowess. Founders often represent their brands in high-stakes environments where first impressions can be telling. Thus, mastering the art of the handshake or speaking with confidence is imperative. As General Partner Sam Lessin aptly put it, today's tech landscape is serious business, impacting jobs and economies, necessitating a shift from 'disrespectful' to 'respectful' interactions.

The Need for a Classy Shift in Tech Culture

This three-hour etiquette course attracted hundreds of applicants despite many in the tech community, including Y Combinator's Garry Tan, suggesting that founders should focus solely on building outstanding products and pleasing their customers. Yet, there's a growing acknowledgment that to be successful, founders must also embody professionalism and charm.

Diverse Experiences, Diverse Perspectives

Interestingly, this innovative program echoes thoughts from Robert Vera, the founder of Canyon Ventures Center for Innovation and Entrepreneurship. Vera advocates for teaching founders how to maintain control in their businesses through effective selling techniques. He emphasizes that revenue-driving conversations provide invaluable insights that help in refining products and services for market dominance. Thus, the lessons of etiquette serve as an added layer to the skills that entrepreneurial leaders require for both personal branding and business success.

How Founders Can Benefit Beyond the Boardroom

In building connections and nurturing relationships, the etiquette finishing school enables founders to enhance their networking skills, fostering an environment that thrives on mutual respect and support. Those who attended reportedly left with a new mindset; no longer ‘feral’ but poised and professional yet ready to navigate the complexities of today’s tech environment.

Does Etiquette Actually Propel Business Success?

As we witness the merging of class and tech culture, could the formation of such finishing schools become the norm? Many successful entrepreneurs, both established and emerging, prioritize mentorship and learning from each other's journeys. The soft skills taught in these programs may not just be about manners; they encompass the powerful ability to effectively represent oneself and one's business within an industry often dominated by technical conversations and algorithms.

From Jokes to Legitimate Learning: The Birth of Finishing Schools

This etiquette school began as a light-hearted jest during a discussion at Y Combinator’s Demo Day. However, it has evolved into a necessary initiative. As industries change and the significance of interpersonal relationships gains traction, founders' commitment to enhancing both technical and social skills can be the differentiating factor that leads to lasting success.

Future Insights: Where Etiquette Meets Innovation

The rise of etiquette training coincides with shifts in the tech landscape, where emotional intelligence and rapport-building are gaining recognition as critical components in entrepreneurship. The potential for further programs aimed at refining the personal skills of founders signals a future where the exceptional entrepreneur is not only knowledgeable but exceptionally refined.

As tech continues to evolve, merging sophisticated social skills with innovation might just be the forecast for fostering better workplace dynamics and business relationships. Therefore, for aspiring founders looking to build their empires, investing time in such finishing schools may prove to be not just beneficial, but essential.

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