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September 09.2025
3 Minutes Read

Why Small Businesses Struggle with Job Openings Despite Economic Growth

Logo for Small Business Trends on employment issues

Small Businesses Face Hiring Challenges Amid Economic Growth

In a fluctuating job market, small businesses are increasingly struggling to find qualified workers despite signs of economic recovery. Data from the NFIB Jobs Report for August 2025 reveals that 32% of small business owners report having unfilled job openings, a slight improvement from July but still indicative of persistent staffing challenges. This complexity of the job landscape has significant implications for the overall economy, due to the pivotal role small businesses play.

Navigating Mixed Signals in the Job Market

Although the economy seems to be on an upswing, many small business owners are choosing to scale back on new job openings. NFIB Chief Economist Bill Dunkelberg explains, "Small business owners with job openings are still looking for qualified applicants, many citing labor quality as their single most important problem." This highlights the unique dilemmas small businesses face—they are eager to hire but frustrated by the lack of suitable candidates.

Understanding Labor Quality vs. Demand

The demand for labor within small businesses is not uniform across the board. The NFIB report indicates that well over 21% of owners are most concerned about labor quality, which is consistent with the prior month. Moreover, 43% of those hiring report having difficulty finding qualified applicants. This phenomenon is especially pronounced among job openings requiring various skill levels: while openings for skilled positions have decreased slightly, those for unskilled labor have seen a slight uptick. These variations underscore the pressing need for businesses to refine their recruitment strategies to better match skills with specific roles.

Sector-Specific Job Opening Disparities

Sector analysis reveals further complexity: construction, manufacturing, and transportation sectors endure the highest levels of job openings, while financial and wholesale sectors seem to lag behind. Such disparities emphasize the importance of tailored recruitment that considers the distinct demands of specific industries. As small businesses across various sectors adapt, those that fine-tune their recruitment efforts may unlock the potential for enhanced workforce engagement.

Optimism Populates Future Hiring Intentions

Despite the current challenges, a degree of optimism remains among small business owners regarding future hiring. A net of 15% plan to expand their workforce in the next three months, which marks the third consecutive month of growth in this area. These anticipations correlate with broader economic recovery, yet they also signal the critical need for businesses to rethink recruitment and retention strategies to harness this upward momentum.

The Role of Compensation in Attracting Talent

The NFIB report also sheds light on compensation trends, indicating that a net of 29% of owners raised salaries in August, showing a 2-point uptick from July. Furthermore, 20% plan to continue increasing compensation in the upcoming three months—a response to fierce competition for talented workers. As the pressure on wages rises, it is essential for small business owners to remain adaptive to these shifts in business expenses and labor costs.

Adapting to the New Labor Landscape

Given the persistent staffing challenges highlighted in the NFIB report, small business owners must strategically navigate the evolving landscape of labor demands. Balancing the pressures of compensation with the need for qualified hires will require agility and insight. Recognizing that hiring trends differ among sectors will allow for refined strategies that align with current market realities.

Conclusion: Building a Sustainable Hiring Strategy

Small businesses have a unique opportunity to capitalize on the current labor challenges by emphasizing quality recruitment and adaptive hiring tactics. As they prioritize filling job openings, understanding the changing dynamics of labor and cultivating a compelling workplace culture will become pivotal. Identifying distinct sectoral needs and creatively adjusting compensation structures will empower these enterprises to not only survive but thrive in today's competitive landscape.

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