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July 21.2025
3 Minutes Read

HP Study Reveals Significant Security Gaps in Printer Management Practices for Small Businesses

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Understanding the Hidden Threats: Printer Security Gaps Exposed

In a growing digital landscape where cyber threats loom large, a recent study from HP Wolf Security unveils a troubling gap in printer management practices that could jeopardize small businesses. The report titled “Securing the Print Estate: A Proactive Lifecycle Approach to Cyber Resilience” suggests that many small business owners may be unaware of the security vulnerabilities that their printers introduce into their organizations.

Printer Vulnerabilities: The Alarming Statistics

According to the HP report, around 800 IT and security decision-makers were surveyed, revealing that only 36% promptly apply firmware updates. This is particularly concerning given that these updates are crucial in defending against cyber threats. Despite spending an average of 3.5 hours monthly addressing security issues related to printers, many businesses fail to take basic precautions, leaving them exposed to potential attacks.

Steve Inch, Global Senior Print Security Strategist at HP Inc., emphasizes that printers are no longer mere office tools; they are sophisticated devices that store sensitive information. If compromised, they can serve as gateways for cybercriminals to exploit confidential data.

Lifecycle Management: Identifying Key Stages

The report identifies four critical stages in the printer lifecycle where security can falter, each posing unique risks:

  1. Supplier Selection & Onboarding: An alarming 60% of IT decision-makers reported a lack of collaboration between procurement, IT, and security teams when defining security standards for printers. This oversight could lead to the introduction of vulnerable devices that leave the network ripe for exploitation.
  2. Ongoing Management: With only 36% of IT professionals managing firmware updates, many businesses risk vulnerabilities because of outdated firmware. Given the attention needed for printer security, this oversight is particularly precarious for small companies with limited IT resources.
  3. Remediation: The inability to detect threats is concerning, as only 35% of IT decision-makers can pinpoint vulnerable printers. Moreover, many express worry about offline threats, suggesting that risk extends beyond the digital space.
  4. Decommissioning and Second Life: A staggering 86% cite data security as a barrier to safe recycling or reuse of old printers. Without effective data-wiping methods, businesses may face substantial costs related to secure disposal.

Concrete Steps to Enhance Printer Security

Understanding the multifaceted risks of printer management allows small business owners to implement effective strategies to mitigate vulnerabilities. Here are several actionable insights derived from the HP report:

  • Team Collaboration: Encourage teamwork among procurement, IT, and security departments during the printer selection process. Establishing security standards collaboratively can help ensure that only secure devices are integrated into the network.
  • Regular Firmware Updates: Prioritize keeping firmware updated across all devices. Establish a clear schedule or use tools that automate updates to mitigate the lag.
  • Risk Education: Increase awareness of potential threats associated with printers among staff. Training sessions can empower employees to recognize vulnerabilities and take preventive measures.
  • Device Monitoring: Invest in monitoring systems that can identify vulnerabilities in real-time, ensuring timely remediation before an exploit can occur.
  • Secure Decommissioning Practices: Develop a protocol that encompasses not just data wiping but also verifying the effectiveness of these methods. This will help in safely decommissioning devices without risking sensitive information.

Broader Implications for Small Business Owners

The insights from the HP report are particularly relevant as many small businesses operate with limited IT resources. The cost of a data breach can be devastating, potentially leading to financial loss and damaging a company's reputation. By ignoring printer security, businesses aren't just risking their networks, they are jeopardizing their very existence in the ever-evolving digital landscape.

As IT best practices continue to evolve, small business owners must take heed of these recommendations to build a robust cybersecurity posture that encompasses all facets of their operations, including printers. In doing so, they can protect themselves against the growing array of cyber threats while remaining competitive in the marketplace.

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08.22.2026

Why America Must Invest in Infrastructure Alongside AI Technology

Update The Essential Role of Infrastructure in America’s Future As America finds itself amidst a technological revolution, it is vital to recognize that innovation alone cannot secure the nation’s economic future. While digital advancements like artificial intelligence and advanced manufacturing are reshaping the landscape, the foundational systems that support these technologies equally demand attention. The narrative surrounding America’s prosperity must pivot from solely celebrating technological innovation to reinvesting in the vital infrastructure that allows such innovations to thrive. A Historical Perspective: Building Blocks of Success The post-World War II era witnessed extensive investment in America's infrastructure, resulting in one of the most successful economic transformations in history. The construction of the Interstate Highway System, alongside significant improvements in telecommunications and energy sectors, provided more than just physical access; it created a framework that fostered business and bolstered economic growth. These foundational investments paved the way for the rapid expansion of suburban areas and contributed to the rise of the middle class. Now, decades later, the time has come to replicate that investment in a modern context. This includes revitalizing the logistics systems for efficient distribution, upgrading power grids to meet the demands of AI, and enhancing connectivity in rural areas with high-speed internet. It’s clear that without a solid infrastructure, the bright future portrayed by innovations like AI might not materialize. An outdated infrastructure can limit productivity and stifle economic potential, ultimately impacting the jobs and lives of millions of Americans. The Investment Gap: Confronting Reality Unfortunately, the U.S. faces a daunting reality: a staggering $3.7 trillion infrastructure investment gap looms on the horizon. Recent studies reveal that over $1 trillion is needed just for repairs to local roads, bridges, and public buildings across the country. This shortfall is not merely a numerical challenge; it threatens to undermine the competitiveness of American industries if not addressed promptly. Moreover, it poses dangerous risks, such as road safety issues and inefficient transit systems that hinder the movement of goods and people. Furthermore, the definition of what constitutes crucial infrastructure has evolved significantly. Today's economy hinges not just on traditional elements like roads and bridges but increasingly on advanced systems that support a digital and electrified economy. For instance, an electric grid capable of supporting new technologies like electric vehicles and smart cities is as pivotal as any physical highway. We must invest in renewable energy resources and upgrade outdated systems to ensure sustainability and resilience to climate change. Future Predictions: The Next Infrastructure Renaissance Looking ahead, the next decade promises potential if America decides to fully embrace an infrastructure renaissance. This effort should parallel the ambition of the early 20th century when past generations built the framework for our modern economy. To ensure prosperity, we must recognize that the workforce will play an equally critical role in shaping this future. Skilled trades such as electricians, welders, and engineers will be as essential as software developers and tech entrepreneurs. Preparing this workforce will require substantial investments in vocational and technical education, aligning today’s training with future demands. Programs focusing on skills for infrastructure development and maintenance should flourish in high schools and community colleges, helping to equip a new generation with the expertise necessary to design, build, and maintain the infrastructure of tomorrow. A renewed focus on education in these fields can lead to job creation, economic growth, and increased opportunities for individuals from all backgrounds. Counterarguments: The Debate on Attention and Resources There are voices in the conversation advocating for a focus on digital infrastructure over physical ones, arguing that software solutions can solve many emerging challenges. While digital innovation is undoubtedly crucial, ignoring the foundational elements that enable these advances may result in a fragile system. Investing solely in digital solutions without addressing the essential physical infrastructure can create bottlenecks and vulnerabilities. It is imperative to consider how an interconnected approach—where digital and physical infrastructures coexist and support one another—can create a more resilient economy. For instance, smart city technologies that manage traffic flow rely on well-maintained roads and bridges. Thus, investments in physical infrastructure can enhance the efficiency of digital solutions, leading to improved services and quality of life for all citizens. Emotional Engagement: Why This Matters to Every American For many Americans, the state of our infrastructure affects daily life directly—be it through commute times, safety on the roads, or access to essential services like healthcare and education. Communities vary widely in their infrastructure quality, often leading to vast disparities in opportunity and quality of life. Investing in infrastructure thus not only drives economic efficiency but also addresses social equity. Those in underfunded areas often experience road conditions that impede access to jobs or schools, highlighting the urgent need for comprehensive infrastructure solutions. Conclusion: Call for Action It is clear that America stands at a crossroads. Embracing the importance of infrastructure is essential to sustaining and enhancing our economic future amidst rapid technological change. Policymakers, communities, and private sectors must collaborate on a renewed vision for investing in America’s physical systems—as these investments could redefine our competitive advantage on a global scale. Ensuring that the infrastructure of tomorrow is robust, modern, and inclusive is not just an option; it is a necessity. Through collective action and long-term vision, America can lay the groundwork for a thriving future, fostering innovation, creation, and a higher quality of life for all its citizens.
08.22.2026

Unlock the Magic of human-driven ai marketing Today

Why Human-Driven AI Marketing is a Game-Changer for Small Businesses AI is a tool, but it requires human expertise to make it truly effective and authentic. — Ken Tucker, Changescape Web For today’s business owners, marketing directors, and operations managers, the search for sustainable, authentic growth never stops. In an era where every advantage is fleeting and the marketplace seems to shift by the month, the difference between thriving and surviving increasingly comes down to how effectively you leverage technology—without losing your human touch. According to Ken Tucker of Changescape Web and founder of Growth Officer IQ, the secret lies in human-driven AI marketing: a strategic blend of AI’s processing power and the irreplaceable nuance of expert human guidance. Tucker's background as a pioneer in executive-level marketing strategy is matched only by his hands-on insight earned from decades of guiding ambitious SMBs past the noise of shiny tech fads. His firm’s proprietary approach—where AI accelerates content, SEO, and automation, but every outcome is shaped and checked by people—helps businesses not just keep up, but pull ahead. This dual focus has become the new benchmark: it’s not man vs. machine, but man and machine, working together. If you’re still stuck thinking AI is plug-and-play, or conversely, too daunting to deploy, it’s time to reset your thinking and discover why human-driven AI marketing is rewriting the rules of growth. Breaking the Misconceptions Holding Small Businesses Back from AI Integration Many either avoid AI out of fear or use it simplistically, missing the chance to reflect their unique brand voice. — Ken Tucker, Changescape Web One of the dominant barriers Ken Tucker observes is the widespread misunderstanding around what AI can—and should—do for small business marketing. Too many businesses see AI in binary terms: they either shy away entirely, daunted by its complexity, or they treat it as a superficial shortcut, tasking it to churn out undifferentiated blog posts, social updates, or emails. As Tucker emphasizes, neither approach captures the true value. AI applied superficially lacks the strategic oversight required to carry a business’s authentic voice or values into its messaging, while avoidance simply cedes your edge to more adaptive competitors. According to Tucker, this misconception is costing businesses both growth and relevance. He often encounters owners hesitant to “lose control” to algorithms, or excited about tools but neglectful of the up-front work to train AI in the actual language and ethos of their business. The result? Generic output that blends into the digital background. Unlocking the full potential of human-driven AI marketing means recognizing AI as a force multiplier, not a replacement—it starts with a real person shaping the prompts, and ends with another real person ensuring every word aligns with the brand’s true north. The Critical Role of Human Guidance in AI-Driven Marketing Strategies Tucker’s approach pivots on one clarifying truth: while AI expands what’s possible, it’s human intelligence that ensures every message resonates. He argues that a small business seeking to stand out must have expert eyes both at the front (guiding the AI) and at the back (reviewing output for authenticity and quality). This dual engagement is what allows local legends and aspiring national brands alike to wield AI for rapid, responsive content creation—without ever sacrificing nuance, empathy, or voice. “In my experience,” says Tucker, “the brands that win are the ones that fuse the best of both worlds. Think of AI as a creative intern: eager and fast, but needing direction and refinement. ” This means business leaders can now move from good plans to great execution with unprecedented speed, but only if they’re proactive about embedding their unique story into AI-driven processes from the start. Human oversight—whether editing, refining prompts, or stress-testing outputs—remains foundational, transforming AI from an efficiency tool into a powerful engine for brand differentiation. Real-World Success: How Human-Driven AI Enables Strategic Marketing for SMBs We guide AI through tailored prompts to craft strategic plans that resonate deeply and drive growth. — Ken Tucker, Changescape Web The difference human-driven AI marketing makes for small businesses isn’t theoretical—it’s already at work in real-world strategies deployed by Tucker’s consultancy, Growth Officer IQ. He recounts how his team uses AI to amplify every stage of the marketing funnel, with human-driven accountability at every step. Take a typical engagement: instead of simply generating blog fodder, Ken’s firm starts by inputting the client’s distinctive brand voice, mission, and value proposition into the AI platform. This foundation allows them to generate in-depth market research, uncover undiscovered growth levers, and construct robust marketing plans—all far faster and more relevant than traditional methods. Tucker’s clients see not only a sharp uptick in operational efficiency but a dramatically upgraded quality of output. The secret? A relentless, human-led focus on prompt refinement, review cycles, and targeted oversight. “When you blend AI’s pattern recognition with a founder’s strategic instincts, you get content and campaigns that break through,” he says. 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This is the new competitive baseline: Tacit knowledge meets technological acceleration, with real scalable results. Practical Tips for Integrating AI Without Losing Your Brand’s Authenticity Start with clear brand values and voice guidelines Use AI to generate ideas, not just content Review and edit AI output for quality and consistency Continuously refine AI prompts based on results Ken Tucker outlines a blueprint for any leader ready to integrate AI and still sound—and succeed—like themselves. Begin with codified brand values and invest the time to articulate your “voice” in actionable, teachable language. Next, use AI not just as an efficient content engine, but as a collaborative partner for idea generation, brainstorming, and exploring scenarios. Crucially, every AI-generated asset needs a final human touch: a review to weed out tone-deaf phrasing, correct subtle inconsistencies, and reinforce what makes you unmistakably unique in your sector. Continuous improvement is the hallmark of the most effective human-driven AI marketing teams. Tucker recommends iterative prompt-testing: revisit your instructions as your campaigns run, and let feedback from market engagement drive further tuning. Because AI’s learning curve is only as good as your oversight and intentional brand stewardship, those who make review and refinement routine will see exponential returns—not just in speed, but in impact and loyalty. Summary: Human-Driven AI Marketing as the Growth Engine for SMBs Human expertise transforms AI from a tool to a growth partner Authentic content creation strengthens brand differentiation Early adoption is critical to remain competitive As Tucker has demonstrated, human-driven AI marketing isn’t just an upgrade; for sales directors, professional services partners, and growth-minded CEOs, it’s now the engine that powers sustainable, differentiated leadership. When human expertise steers AI’s raw output, the result is far more than efficient content—it’s a tapestry of compelling brand stories, smarter spend, and measurable ROI. Early adopters in this space aren’t simply keeping up—they’re outpacing, outlasting, and outshining those who cling to yesterday’s methods. The future is unmistakably hybrid: where data-fueled strategy and learned intuition operate side by side. For those willing to act, it’s never been more possible to turn disruptive change into unrivaled opportunity—and to do so in a way that keeps your voice ringing true. Next Steps: Propel Your Business Growth with Ken Tucker’s Expert Guidance Ready to transform your growth trajectory? Discover how Ken Tucker and Growth Officer IQ can help your business harness the power of human-driven AI marketing tailored precisely to your goals, industry, and unique strengths. Take the first step towards building your own Customer Generation Machine—connect with Ken Tucker and unleash your next level of business success. Incorporating human expertise into AI-driven marketing strategies is essential for maintaining authenticity and effectiveness. The article “Human-in-the-Loop: Why AI Marketing Works Best with a Human at the Helm” emphasizes that while AI can handle analytical tasks, human oversight is crucial to steer decisions, ensuring brand protection and strategic alignment. (growthhackers.se) Similarly, “Human-First AI Marketing®” advocates for using AI as an assistant to amplify authenticity and trust, rather than as the primary decision-maker, highlighting the importance of human judgment in marketing initiatives. (avenue9.com) By integrating these insights, businesses can leverage AI’s capabilities without compromising their unique brand voice and values.
08.20.2026

AI Readiness for Innovation Officers and Legal Counsel

Andrew Terrett’s Core Thesis on AI Readiness for Innovation Officers and Legal CounselIn today’s fast-evolving technological landscape, the notion of AI readiness is no longer a theoretical aspiration—it’s an operational mandate for forward-thinking innovation officers and legal counsel. According to Andrew Terrett, renowned AI & Technology Consultant and fractional CTO at BLS Consulting, true readiness means so much more than a cursory tick-box exercise or simply purchasing the right software. Instead, it is about constructing a multidimensional framework where all elements—governance, compliance, technology, culture, and strategy—interlock seamlessly to ensure long-term, successful AI adoption.Drawing on decades of experience bridging legal acumen with digital transformation in professional service firms, Andrew emphasizes that the journey to AI fluency must encompass both the technical and the human aspects. It is a nuanced path—one where oversight, learning, and strategic alignment are just as critical as infrastructure upgrades. While many organizations believe that buying cutting-edge tools places them ahead, the real differentiator is the intelligence and rigor brought to implementing and embedding these tools within existing business models.“AI readiness covers a multitude of different dimensions—governance, compliance, technology foundations, data literacy, strategic alignment, and organisational culture. Each is critical to success.”— Andrew Terrett, BLS ConsultingWhy AI Governance is the Cornerstone of Effective ImplementationFor professional service firms, implementing AI without a solid governance structure is like building a bridge without architectural plans. AI governance anchors your organization’s AI strategy by establishing policies that ensure compliance, minimize risk, and uphold ethical standards. According to Andrew Terrett, robust governance is indispensable because it not only ensures that the interests of clients and stakeholders are safeguarded, but also that AI initiatives remain sustainable and legally defensible.In Andrew’s extensive consulting practice, he’s seen firsthand how overlooking governance can lead to the premature adoption of AI systems that later prove incompatible with regulatory expectations or stakeholder trust. For innovation officers and legal counsel, the imperative is clear: governance frameworks are not optional guardrails, but the foundation for every responsible, scalable deployment of AI.“Without strong AI governance, organisations risk adopting tools that don’t align with compliance or ethical standards, undermining trust and legal security.”— Andrew Terrett, BLS ConsultingOvercoming Staff Adoption Challenges with Strategic Change ManagementFar too often, organizations focus on AI as a purely technical project, neglecting the change management and staff adoption dimensions that drive lasting value. Andrew Terrett’s experience has shown that even the most sophisticated AI tool is rendered ineffective if professionals don’t know why or how to integrate it into their workflow. He argues that leadership must prioritize upskilling, targeted training, and a culture that embraces experimentation—all vital for AI readiness and acceptance.By embedding AI literacy throughout organizational culture and pairing it with ongoing communication, organizations can mitigate fear, dispel misunderstandings, and foster genuine engagement. Andrew is adamant that effective adoption hinges on relating AI capabilities directly to tangible business outcomes—translating abstract potential into real opportunities for organizational excellence.“The human factor—culture and literacy—is often overlooked. Successful AI adoption demands more than technology; it requires embedding AI into existing professional workflows.”— Andrew Terrett, BLS ConsultingKey Dimensions of AI Readiness ExplainedAccording to Andrew Terrett, true AI readiness can be broken down into five key dimensions. Each of these is a strategic lever that innovation officers and legal counsel must prioritize to achieve holistic readiness and minimize adoption risk.This multifaceted approach ensures that efforts are not siloed—everything from cyber-secure infrastructures to staff education and firm-wide alignment is given due diligence. Let’s explore these critical dimensions:Governance & Compliance: Establishing clear policies to manage risks and regulationsTechnology Foundation: Building scalable, secure AI infrastructureData Literacy & Management: Ensuring quality and ethical data handlingStrategic Alignment: Aligning AI initiatives with business goalsCulture: Fostering a workforce ready to embrace AI-driven changeThe Risks of Neglecting AI Readiness in Professional ServicesDespite widespread enthusiasm, Andrew warns that neglecting the full scope of AI readiness exposes law firms and professional service providers to a host of avoidable pitfalls. Implementing AI as an isolated IT exercise, bypassing culture, compliance, or alignment with organizational goals, can erode trust, introduce compliance violations, and sabotage tangible ROI.Andrew’s core message is that every shortcut ignored in the readiness process inevitably surfaces as an operational, legal, or ethical risk further down the line. Foresight, planning, and a comprehensive approach not only shield the organization but also position it for sustained leadership in a competitive, AI-powered marketplace.Common Misconceptions About AI AdoptionAI implementation is a purely technical taskGovernance slows down innovationStaff will naturally adapt without supportActionable Tips from Andrew Terrett to Accelerate AI ReadinessBased on years of guiding legal and professional firms through digital transformation, Andrew Terrett is uniquely positioned to offer tried-and-tested strategies for rapidly cultivating AI readiness within even the most complex organizations. Here are his top recommendations:These steps are not theoretical—they’re informed by direct experience navigating regulatory challenges, championing staff buy-in, and solidifying executive support. The organizations that thrive do so not by chance, but by systematically investing in readiness from the ground up.Conduct comprehensive readiness assessments covering governance to cultureImplement training programs to boost data literacy and AI fluencyDevelop governance frameworks tailored for compliance and ethical standardsEngage leadership to align AI strategy with organizational visionFoster an adaptive culture through transparent communication and involvementConclusion: Why Innovation Officers and Legal Counsel Must Prioritize AI Readiness NowIntegrating AI Responsibly for Sustainable Competitive AdvantageThe expert perspective is unmistakable: AI readiness is not only about having the right technology—it is about creating an environment where technology, people, and processes work in concert to deliver sustainable advantage. Andrew Terrett urges innovation officers and legal counsel to proactively design robust strategies addressing governance, upskilling, and alignment at every stage.Ignoring this responsibility not only increases the risk of costly missteps but also cedes the competitive edge to more disciplined industry peers. Organizations that integrate AI responsibly will reap both immediate gains and long-term benefits, ensuring they remain compliant, resilient, and innovative in the era of digital transformation.“Navigating AI implementation isn’t just about technology—it’s about preparing your people, processes, and policies for lasting success.”— Andrew Terrett, BLS ConsultingKey Takeaway: AI readiness mitigates risks and maximizes opportunity by ensuring seamless adoption and compliance.Next Steps to Enhance Your Organisation’s AI ReadinessTo implement effective AI governance, boost staff adoption, and align AI initiatives strategically, expert guidance is essential. Reach out for tailored fractional CTO services designed for professional and legal firms. Align your organization’s future with the highest standards of AI readiness—guided by the insight and authority of Andrew Terrett and BLS Consulting.For organizations seeking a practical roadmap to AI readiness, it can be helpful to examine how national strategies are shaping best practices. The article Canada Now Has A Solid AI Readiness Strategy. Does Your Firm? offers a detailed look at how firms can benchmark their own efforts against evolving standards and regulatory expectations.As you continue to advance your firm’s AI journey, consider exploring the broader landscape of artificial intelligence and its transformative impact on professional services. The AI resource hub provides in-depth insights, emerging trends, and strategic guidance to help your organization stay ahead of the curve. Delving into these resources will empower your leadership team to make informed decisions, anticipate future challenges, and unlock new opportunities for innovation and growth.

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